Creating the perfect space for an Exhibition isn't easy, the more you pre-plan what you want to achieve from your event along with what the product or service you are trying to showcase as a business, the more success you are likely to achieve. Within in this article, you will learn about the design elements of a stand, and how to maximise the most out of your space.
3 Simple Design Principles For Your Exhibition Stand
Once you have a clear understanding of the basic elements planned for your stand, that is when the design elements should be considered. Creating an exhibition stand that captivates and engages visitors requires attention to detail and a thoughtful approach to design so let's explore some design principles that can maximise the impact of your exhibition stand.
Balance and Proportion
Creating a balanced and proportionate exhibition stand is crucial for visual harmony. Consider the placement of various elements, such as graphics, furniture, and interactive displays. Achieving a visually balanced stand helps guide visitors' attention and ensures easy navigation within the space.
On top of that, consider your scale and proportion to help create a sense of cohesion throughout your space understanding the principles of scale and proportion can help in creating a sense of cohesion and unity throughout the stand. By considering this you can establish a sense of equilibrium that enhances the overall aesthetic appeal.
Colour and Lighting
The strategic use of colour and lighting can significantly enhance the overall appeal and ambience of your exhibition stand. Ensuring colours don't collide with one another and fit in with your brand identity can help evoke the desired emotions, and consider your lighting as a literal highlight tool, from key messaging to featuring your product. A great tool to achieve this is Lightboxes either freestanding or integrated into your exhibition stand to add that layer of depth and dimension.
Typography Within Your Signage
Overlooked, but still an important aspect of exhibition stand design is typography and signage. Your copy should be easily readable and concise, as attendees might only see your space for a few seconds, meaning your descriptions and messaging should reflect this; once on your stand, you can elaborate on your offerings.
How To Maximise Your Exhibition Stand Space
One of the most significant challenges in exhibition stand design is making the most of the available space. Here are a few tips to efficiently fill space and create a seamless flow within your stand.
Efficient Space Utilisation
Every. Square. Inch. Matters. Carefully plan out the location and placement of all additional elements in your stand space, from furniture to interactive sections. Consider making use of vertical space from wall-mounted displays and hanging banners to allow more space and more messaging opportunities.
Creating a Flow within the Stand
Treat your stand as a journey, from an attendee's first impression of your design and messaging to the moment they leave your stand, how would they interact with your staff or any elements of the space, is it open and inviting or packed and crowded; are there designated zones for demonstrations or conversations? Create clear pathways and sections that do the hard work for you, allowing you to focus on engaging people and encouraging them to stay longer.
Incorporate Technology To Enhance Your Offering
In this day and age, digital elements are almost expected from attendees, this can be as simple as a TV with a product or service showreel, to interactive touchscreen browsers; technology can enhance the overall experience and captivate visitors.
Companies see this as a reason to add touchscreen, and virtual or augmented reality demonstrations as a way to showcase large amounts of products and services in a short period of time, allowing personalised experiences and messaging to be changed in a flash.
Signage is a clever technique to incorporate technology to increase your impact, from illuminating signage to hanging banners, highlighting your brand is a great way to increase your brand awareness.
Does this mean you should give up on more traditional methods of marketing such as tangible marketing elements like brochures? Absolutely not, they still hold value to your business, and some may go a step too far when it comes to technology, simply consider what will work best for your target audience and how you want your business to be portrayed.
Picking The Right Exhibition Stand Partners
All of this could be let down by the simple mistake of trusting your business in the wrong stand builder and print company, which is why you should make use of our 20 years of experience in creating off-the-shelf and bespoke stand structures that wow attendees and fulfil the visions of our clients.