We understand the thought of Christmas in August is daunting, but we couldn’t wait to tell you about the must-have displays for your Christmas events and marketing plans! Christmas time is extremely valuable to businesses, so ensuring you pick the right method to advertise your services and products is key to the success of your marketing and advertising campaigns.
The importance of Christmas advertising and displays
At a time where customers are looking to shop for loved ones and businesses are running end-of-year events and parties, the way campaigns look and feel during this time is as important as any. The warm, cosy atmosphere of Christmas brings a demand from consumers and customers to produce visuals that emulate their idea of a perfect Christmas. Those who put effort into creating displays that mirror their imagination are seen as warm and welcoming, whereas those who choose not to partake can come across as cold and humbug - in a world where the emotions brands portray can swing purchase intention in favour or against a business, buying into the customers' demand is a great way to generate leads and sales.
Here are six ways you can transform your space and create a magical Christmas Campaign:
Press Walls
Create photo opportunities for events that showcase the companies in attendance, promote your new range or portray a Christmas message and press backdrop to create brand awareness and identity situations. Similarly, within the retail space, create a unique backdrop for your store that encourages customers to share their visit to your store on social media and draw attention.
Selection Boxes
Everyone loves receiving chocolate, right? Well, why not create your own branded selection box will definitely blow the socks off your customers! Unlike traditional selection boxes, why not create bespoke large-format boxes that can be personalised inside and outside, allowing you to pick and choose your fillings too for any dietary or allergies your customers may have?
Prize Wheels
Brands love giving freebies out during Christmas, so whether it is for your customers to win a product or service, or an internal exercise to reward staff members, create a prize wheel using sustainable products and generate that warm Christmas feeling, and once you’ve finished simply recycle the cardboard like material!
Office Branding
Inspire your employees and brighten the office with a festive look and feel. Create snow-covered meeting room windows, turn desks into elf stations and turn your office kitchen into a coco and mince pie zone with the use of vinyl, banners and boards! What better way to spread Christmas cheer than motivational messages and meaningful imagery that not only wows your employees but also those who visit?
Retail Windows
Arguably, it is the most important time of the year for the retail space, fighting for the attention of passers-by all with the aim of drawing in footfall and converting interest into sales. Your promotional elements and seasonal stock can be elevated with the right use of signage by maximising all available space, including the floors, walls and ceilings to dictate traffic and eyes within your shop, and window manifestations along with Christmas dressings within the shop front to start customer interest instantly.
Lightboxes
A time of year that uses lights to brighten the mood of all, why not make use of lightbox fixtures from freestanding, wall mounted or hanging and create single or double-sided advertising spaces that draw the attention of shoppers with ease, elevate your event with eye-catching spaces or create something bespoke with the flexibility of the framework to fit any size you need.
A Sustainable Display Practise
It’s important for businesses to continue to drive towards a greener future, that’s why we suggested display options that all be produced using eco-friendly materials and reusable frameworks, ensuring brands can deliver on their green pledges without compromising on quality and vibrancy.
Our Christmas Display Promise
We promise to support businesses with any Christmas displays, structures and banners to produce stunning temporary or permanent displays that can generate interest, spark conversations and create sales and enhance experiences. Find out how we can create something together today.