Hanging Canopies Elevate Your Branding

Creating the perfect Exhibition Structure that gives you prowess over your competitors and draws attention to your customers can be hard, but taking to the skies can promote your exhibition stand to the next level. Bespoke designs and shaped Hanging Canopies can be created to stand proudly over your space with full-colour print, intricate shapes and sizes and even illumination. 

As a company that’s been creating fabric canopies for over 10 years, we understand the value of making a visually appealing structure that is cost-effective, eco-friendly and easy to build and transport. That’s why tension fabric displays using aluminium frameworks are the perfect tool to create innovative designs that can grab the attention of attendees with ease without hassle. We offer full coverage service, from design, print, delivery, installation and removal on a purchase or hire basis, depending on your budget requirements.

But why are Hanging Banner Structures so popular? We’ve picked out a few of the benefits of using Banner Canopies to maximise brand outreach.

What Are Hanging Canopies?

Hanging Banner Canopies are created to be mounted from the ceiling of the exhibition hall, at museums or in an open space such as a shopping centre; often positioned in the most optimal positions. They’re positioned in a wide array of styles and sizes to draw attention to your messaging, often highlighting that your business is present at an event, your latest product release or as directional signage for your latest museum attraction. Whether illuminated or non-illuminated, cylindrical or cuboid-shaped, brands can easily reuse and reprint graphics to install new messages and create your newest campaign. 

Making use of the stretch fabric banner allows you to maximise your high-impact coverage with a seamless look and feel. With the extremely rigid framework, your hanging canopies produce a sleek and seamless finish for a cost-effective solution, perfect for indoor signage and exhibition events. With the option to create double-sided graphics, you can display alternate displays to maximise your hanging framework, two opportunities for the price of one! The hanging banner can be installed using a variety of fixing such as suspended ceiling wire, hooks or other fixing options.

Benefits Of Using Hanging Banners

For brands, there are multiple advantages to choosing to take their messaging to the sky, the most notable being: 

Visibility

When fighting for the attention of customers is so important, making use of the space above can be the difference between turning customers' interest into sales. Ensure you use effective messaging and imagery. 

Cost Effective

Hanging Canopies are a relatively cheap option to produce campaigns for brands due to their reusability, with a simple banner change the only cost implementation for new advertisements. 

Customisable

As previously mentioned, Hanging Canopies are able to be produced in a wide array of sizes, shapes, colours and designs to best showcase your brand identity and capture the attention of your target audience. 

How To Make The Most Out Of Your Hanging Canopies

Make It Recognisable

Coming up with creative campaigns is a great way to stick in the mind of a shopper or an event attendee, but you shouldn’t compromise on the most important part of any marketing material; it tells the story about you! Whether it’s a logo or your motto, some form of brand identity is important. 

Don’t Overcrowd It 

You have very little time to pique the interest of your audience, so make your presentation to them snappy. If you flood your hanging banner with too many words or images, you might draw them away from your goal and lose a lead; maximise your banner's potential by not flooding it with stuff! 

Ensure Quality Images & Text 

When creating your images, ensure you are mindful of the quality of your work, any pixelation or non-embedded fonts can lead to poor-quality images and missing assets! Colours that create vibrant finishes and contrast are a great way to help boost your hanging banners' success story.

Frequently Asked Questions About Hanging Canopies

What Makes Up A Hanging Banner? 

Hanging banner structures are made up of an aluminium framework supported with rivets for banner materials stitched around the edge with silicone to create a taught stretched finish you can show off across the entire facility. Hanging points can be installed across any section of the structure depending on the fixtures at the location, meaning your structure can be lifted with ease. 

There are more premium methods of hanging banners, making use of a motorised engine that allows you to raise banners and lower them with a click of a button. This method is best for indoor banner options that are a more permanent fixture.

Does My Event Or Exhibition Allow Hanging Canopy Structures?

Most larger exhibition venues have high ceilings and hanging facilities built into their spaces, making it easy for the installation of hanging banner structures. However, this decision is normally based on the event, not the venue; you should always check with the event organisers before considering Hanging Canopies, in case they are not allowed to. This information is normally in your exhibition manual.

Bespoke Hanging Canopy Company

We have been creating show-stopping hanging canopies for over 10 years and continue to innovate and create new methods of bringing attention to your brand, so why not find out how we can work closely with you and create something memorable, effective and creative?

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How Effective Are Lightbox Displays?

We are a fabricator and printer of bespoke lightbox displays, and we often get asked about the effectiveness of lightboxes, and whether they are worth the investment for brands. This is why we thought it would be useful for brands to discover the versatility and effectiveness of lightbox displays for events, exhibitions, offices and retail spaces.

What is a Lightbox Display

Before we get into the benefits of lightboxes, we thought it best to give a proper definition as to the display. A lightbox display is a four-sided display created with tension fabric banners supported with LED lighting. This structure allows the display to be durable and lightweight thanks to the aluminium framework and the special channel in which you insert the silicone edge to create a seamless graphic finish. LED strips are installed along the inside of the aluminium framework, powered by a transformer. Battery-powered lightboxes do exist, however, you never get a true brightness using this method along with the downside of constantly changing batteries.

Benefits Of LED Lightboxes

Bespoke Sized Lightboxes

A huge benefit of Lightboxes is their ability to alter and change sizes and shapes to an extent. The overall system is simple, so you can create standard-sized spaces like 1m x 1m or 2m x 2m for ease, but for a professional finish, the system can be cut down and manipulated in a way that creates bespoke finishes, perfect for full wall coverages or press wall backdrops.

Lightbox systems don't have to just stand on their own two feet either, they are capable of being freestanding for events, wall mounted, often used within retail POS and office branding, or hanging from the ceiling of shopping centres or event halls. Their aluminium framework fits perfectly within Tension Fabric Frames, meaning exhibition stands can integrate illuminated sections into designs.

You can even adapt the size of the profile depth if you are looking for a streamlined effect or trying to create a flush wall setting.

The benefits? You can illuminate your key points, draw the attention of attendees to your brand or highlight your new product launch by using our eye's tendency to be attracted by lights, often creating the first impression your customers generate, which is why it's vital to get your displays right the first time round!

Lightboxes are Lightweight Yet Sturdy

For those who are using lightbox systems for display purposes at events or pop-up needs, you're in luck! Lightboxes are lightweight yet durable structures allowing you to reuse the system several times with the same dramatic event. This is made simple by the carry case that fits all of the lightbox framework into an easy-to-carry or wheel case, perfect for transportation using public transport or a car. We always suggest businesses roll their graphics as opposed to fold them, to ensure no creases occur in the fabric and for safe transportation and storage for additional uses.

Installation Is Easy

You don't have to be a rocket scientist to understand how to create a lightbox display! The framework simply requires you to attach each push-fit section together, which are in numerical order together, and a tightening of an Allen Key in some instances; and your lightbox display is complete! the lighting system requires two connectors pushing together, and the transponder to be plugged into any plug socket outlet. Always test your lighting first before putting in your images, otherwise you will have to take them out!

Your illuminated display graphics will be edged with silicone, allowing you to push the graphics into the grooves with ease. We recommend anyone attempting installation themselves to start by getting each corner in place, to help stretch your graphic tight and leave you with the perfect taught finish. Simple fabric hoops can be sewn into the bottom of the graphic to help those de-rigging to get their graphics out.

Lightboxes Are Cheap

Lightboxes offer a professional finish that wows customers without breaking the bank. Due to the simple nature of installation and components, Lightboxes not only have a low initial cost, but the return on investment can be incredible.

But the cost-saving lightboxes don't stop there, as we offer our cheap lightboxes as a hire option, meaning you save 1/3 of the cost of purchasing the entire system. If brands don't have the time to install themselves, our team of fitters are more than capable of transforming your space into a professional opportunity.

Looking to purchase or hire a lightbox today? Get in touch with our team and we will get a quote back to you within the same day.

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The perfect displays for your Christmas events & Campaign

We understand the thought of Christmas in August is daunting, but we couldn’t wait to tell you about the must-have displays for your Christmas events and marketing plans! Christmas time is extremely valuable to businesses, so ensuring you pick the right method to advertise your services and products is key to the success of your marketing and advertising campaigns. 

The importance of Christmas advertising and displays

At a time where customers are looking to shop for loved ones and businesses are running end-of-year events and parties, the way campaigns look and feel during this time is as important as any. The warm, cosy atmosphere of Christmas brings a demand from consumers and customers to produce visuals that emulate their idea of a perfect Christmas. Those who put effort into creating displays that mirror their imagination are seen as warm and welcoming, whereas those who choose not to partake can come across as cold and humbug - in a world where the emotions brands portray can swing purchase intention in favour or against a business, buying into the customers' demand is a great way to generate leads and sales. 

Here are six ways you can transform your space and create a magical Christmas Campaign:

Press Walls 

Create photo opportunities for events that showcase the companies in attendance, promote your new range or portray a Christmas message and press backdrop to create brand awareness and identity situations. Similarly, within the retail space, create a unique backdrop for your store that encourages customers to share their visit to your store on social media and draw attention.  

Selection Boxes

Everyone loves receiving chocolate, right? Well, why not create your own branded selection box will definitely blow the socks off your customers! Unlike traditional selection boxes, why not create bespoke large-format boxes that can be personalised inside and outside, allowing you to pick and choose your fillings too for any dietary or allergies your customers may have? 

Prize Wheels 

Brands love giving freebies out during Christmas, so whether it is for your customers to win a product or service, or an internal exercise to reward staff members, create a prize wheel using sustainable products and generate that warm Christmas feeling, and once you’ve finished simply recycle the cardboard like material! 

Office Branding 

Inspire your employees and brighten the office with a festive look and feel. Create snow-covered meeting room windows, turn desks into elf stations and turn your office kitchen into a coco and mince pie zone with the use of vinyl, banners and boards! What better way to spread Christmas cheer than motivational messages and meaningful imagery that not only wows your employees but also those who visit? 

Retail Windows 

Arguably, it is the most important time of the year for the retail space, fighting for the attention of passers-by all with the aim of drawing in footfall and converting interest into sales. Your promotional elements and seasonal stock can be elevated with the right use of signage by maximising all available space, including the floors, walls and ceilings to dictate traffic and eyes within your shop, and window manifestations along with Christmas dressings within the shop front to start customer interest instantly. 

Lightboxes

A time of year that uses lights to brighten the mood of all, why not make use of lightbox fixtures from freestanding, wall mounted or hanging and create single or double-sided advertising spaces that draw the attention of shoppers with ease, elevate your event with eye-catching spaces or create something bespoke with the flexibility of the framework to fit any size you need. 

A Sustainable Display Practise

It’s important for businesses to continue to drive towards a greener future, that’s why we suggested display options that all be produced using eco-friendly materials and reusable frameworks, ensuring brands can deliver on their green pledges without compromising on quality and vibrancy. 

Our Christmas Display Promise

We promise to support businesses with any Christmas displays, structures and banners to produce stunning temporary or permanent displays that can generate interest, spark conversations and create sales and enhance experiences. Find out how we can create something together today. 

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