Top Tips for Designing Exhibition Stands

Exhibition stands play a crucial role in attracting and engaging visitors when businesses attend trade shows and conferences. A well-designed and printed stand can make a lasting impression and contribute to the overall success of your participation. We are going to share with you some key tips and tricks to consider when entering the planning stage for your event to create an exhibition stand that effectively showcases your brand and message. Let's dive in!

Understanding the Basics of Exhibition Stand Design

The key to success within events starts with a solid understanding of the basics. A well-constructed campaign for an exhibition stand not only attracts attention and footfall but also communicates the brand values and key messages your company aims to portray.

Before you begin, ensure you consider the spatial elements of the venue, consider which areas are key to the whole event and where is likely to have a high array of footfall giving you maximum visibility and engagement. Ensure you generate areas of interest from your messaging to tangible elements on your stand such as demonstrations or videos to enhance visitors' experience.

Importance of a Well-Designed Exhibition Stand

Events and Exhibition Stands should not be rushed, the more time invested into the stand the higher chance of success. Well-designed stands elevate your brand's presence, enhancing your credibility and help stand out from your competitors, which you can achieve by enhancing your visual experience.

Moreover, a well-designed stand can serve as a reflection of your company's commitment to quality and innovation. This is highlighted by paying attention to even the smallest details, such as the materials used, furniture selection, and overall aesthetic appeal you create with your displays along with your collateral, the end result? A sense of professionalism and excellence to potential clients and partners.

When it comes to designing an exhibition stand, several key elements must be considered. These elements include the layout of your exhibition stand, is it visible from one side or is it an open space, do the colours you use, do they line up with your brand imagery? Is everything readable and understandable? Lighting needs to be considered to add importance to your key areas, and finally, the signage and displays you choose to create, are your images high quality, does the messaging tell the visitor what they need to know in the short, snappy copy? Furthermore, the use of elements such as videos or interactive displays can help in conveying complex information in a more engaging and memorable way.

Planning Your Exhibition Stand

We have a separate article that talks about the importance of the design process as that is a large portion of your plan, therefore it's crucial that the following elements don't fall by the wayside.

Identifying Your Goals

Clear and concise objectives should be set in preparation for the exhibition. What is your ultimate goal, to generate leads, increase the brand awareness of your business, highlight a specific product or service, or simply strengthen your position as a market leader and improve your customer relationships? By setting goals your team are able to understand what you are trying to get out of the event and can support the vision.

Consider whether you are looking for short-term goals or long-term results. Examples of short-term goals for events could be collecting a certain number of leads during the event, and handing out a number of marketing collateral such as brochures and business cards. Longer-term aspirations could be brand awareness, or nurturing relationships in order to create sales opportunities and produce long-lasting business plans.

Knowing Your Audience

Something that isn't always considered is the understanding of who will be attending, are they decision makers or assistants, where are they based demographically, what services or products might this sector need, and whether they can be swayed from suppliers, they're just a few of the elements you should consider. The result? by catering to their needs and wants rather than generic messaging and marketing, you are likely to immerse visitors in a more memorable experience and conversation by grabbing their attention. There is always a reason for someone to attend an event, unlock this and showcase how your brand can help by addressing their pain points and enjoying the rewards of a successful event.

We help businesses deliver their goals on a day-to-day basis, and work closely to ensure these considerations are thought about. So why not drop us a line and see if we can help you achieve it?

Get In Touch

Modular Display & Exhibition Stand Builder Job Available!

Grafit Display Hire, based in Skelmersdale, Lancashire, are specialists in delivering high-quality exhibition stands, displays and event structures, working on behalf of large brands across a variety of industries throughout the UK and occasionally Europe.

We are seeking a dynamic and proactive individual to join our team as an Modular Display and Exhibition Stand Builder. 

This role combines elements of production assistance in our warehouse facility with hands-on involvement in the setup and installation of exhibition stands and displays at various events across the UK. The ideal candidate should be organised, detail-oriented, and capable of working efficiently both independently and as part of a team.

Key Responsibilities

• Assist in the preparation, cutting and test assembly of aluminium structures  required for exhibition and displays

• To organise and prepare kit relevant for each project referring to paperwork, technical plans and 3D drawings

• Help with inventory management, including stocking, labelling and organising materials within the warehouse.

• To participate in the loading and unloading of vehicles as equipment, exhibition stands, and displays leave and return to the workshop.

• Collaborate with team members and dept Managers to ensure timely completion of production tasks.

• Maintain cleanliness and organisation within the warehouse space.

• Follow safety protocols and guidelines to ensure a safe working environment.

• Working alone on smaller projects and assisting the senior install team with larger projects at various event venues across the UK.

• Uphold high standards of quality and attention to detail throughout the installation process.

Although all training will be given the ideal candidate would have the following

• Experience of building exhibition stands and event structures.

• Practical experience and knowledge of basic construction/joinery 

• Some previous or similar experience of working within a workshop/warehouse.

• Basic understanding of electrical wiring

• Comfortable on a client facing level with good interpersonal skills and can work under your own initiative.

• Ability to interpret and work from technical drawings.

• Good understanding of Health & Safety practices within a workshop and on-site.

• Ability to participate in loading and unloading of vehicles with some heavy and bulky lifting of stands and displays.

• Punctual and reliable

• Good multitasker with flexible and pro-active attitude

• Excellent attention to detail who takes pride in their work.

• Flexibility with working hours and working away during the week with overnight stays 

• An interest in live events/exhibitions.

Essential:

• Over 25 with a Full UK driving licence

• A great work ethic, including a willingness to learn, work evenings and weekends when needed

• Ability to work and communicate as part of a small friendly team

• Physically able to lift and move heavy objects

• Adherence to health and safetyComfortable working on a step ladder or access platform

Salary: £25k per annum plus overtime 

(Salary negotiable dependant on experience)

Check out our website and see some of the wonderful projects we work on www.grafitdisplayhire.com

Apply via email and send CV to info@grafitdisplayhire.com

Why pop-up stands are so popular

When you go to any exhibition or anything similar, there will always be small pop-up stands there for a business to promote their offerings and services. Leaving a good first impression on a potential customer is always a positive but what makes these little stalls stand out from the rest? 

Though, I can hear you asking: “What exactly is a pop-up stand?”. A pop-up stand is a form of display that you’ll see at every trade show, conference or exhibition that you go to. They’re made from PVC graphic panels that attach to the metal frame, making it super easy to collapse and rebuild at a moment’s notice.

The most important details for a successful pop-up

An eye-catching design

When you’re at an exhibition, which stands catch your eye more? Is it the boring, monochrome stall or the one with unique colours and shapes? Needless to say, something about your stand needs to be unique and it needs to pique the interest of potential customers. Whenever a potential customer sees something that perfectly represents your business and how you operate, they could come and inquire about your business.

The design of the stand could just be through the choice of colours such as oranges or browns to create a warm, inviting atmosphere. People may want to take a look and see if your company may be what they are looking for. However, sometimes it could be within the actual physical design itself. This could be through an interesting walkway for welcoming attendees or a pretty freestanding lightbox that could catch the eye of someone walking by- showing what you offer through a unique way.

The people stationed at your pop-up stand

Another huge factor of why these stands are ever popular is the people who are manning it. When inquiring about a company, everyone unanimously agrees that it’s better to get the opinion from someone who is experienced in the craft. It’s always a relief to have someone who has worked within the industry and knows the inner workings of it, meaning your customers are guaranteed to get good advice and perhaps they might even enquire about a certain product that they’re interested in.

Making sure a potential customer has been told about what you stand for is also increasingly important, with ever-changing opinions on the environment and different ways to protect it or even just the way you operate, it’s always good to have someone knowledgeable on everything that someone might need to know.

Another majorly important thing you will need to consider is who you are tailoring your company to. By placing yourself in front of the correct target audience, you will probably get more inquiries about what product/services are available than ever.

Pop-up stands are a cost effective solution

While being on the exhibition floor, you may start to stress about the cost of these systems. However, you needn’t worry about that either! Pop-up systems are the cheapest way to exhibit your business, with pull-up banners costing as little as £100. This ensures that you are being incredibly cost-effective when it comes to exhibitions.

A really good thing about a pop-up system is that it’s very portable. You simply need to collapse it back down to what it was previously and then you’re off. Compared to the headache that are shell schemes, it can really cut down on time and make life so much easier for everyone.

What’s in it for you?

After covering some reasons for you to use a pop-up stand for customers’ sakes, why should you invest in a pop-up stand that you may only use once?

For one, it’s a good idea for getting your brand out there. Having just a simple presence during an exhibition could let people know that your services are available. Any publicity could massively boost your market presence, perhaps leading to an increase in customers.

Whilst pop-up systems are a great cost-effective way to produce branding and event spaces, they are limited to the size and the overall effect they produce. Tension Fabric Systems are an alternative that delivers your desired effect in a more eye-catching and vibrant solution. For the same price as a pop-up stand, you can hire the frame that is fully customisable and leaves you with a more professional, thought out finish. Not to mention the system being made of reusable materials, and the graphics being completely PVC free allowing you to recycle your branding once you have finished with it. 

Get in contact with our team to see how we could provide you with a cost-effective solution that meets your needs.

Get In Touch