The Perfect Way To Maximise Your Event Branding

Event Branding is one of the most important elements of a successful event. Why? Because the groundwork you put in from the start and the vision you dream up has to work, otherwise your event won’t be as successful or run as smoothly as you would hope. Events ran properly leave an extremely positive impression and feeling about your business, alluding to the fact that the more you put in, the more you get out of it. 

The secret to event branding is simple, you need to consider what you are building, who you are building it for, and what you hope they get out of your show. Consider your values, image and messaging you're known for and ensure you align with your brand identity, meaning you can generate business leads, and make meaningful connections with people that suit your sector.

What is Event Branding?

Event Branding is the decision brands take to create an identifiable colour scheme, layout and image to tie in all elements of an event. This can be from the logos, slogans, messaging, directional signage and anything else that creates a visual effect to stand out.

The more branding opportunities you can provide at your event, the higher our ability to attract more sponsors, to create more zones and areas, that attract more visitors and get noticed by the public. The branding opportunities can be as simple as naming the events, supplying food or drink only from a specific brand, or something as simple as a branded lanyard. 

The event branding needs to be cohesive and easy to understand, meaning that the tone is with your messaging, colour palettes and strategy. By making your materials and experiences fit together holistically, you create a better experience for the attendees. Themes are a great way of organically building an effective event branding opportunity, meaning both attendees and sponsors are able to understand and join in with their messaging and design. 

Traditional Event Branding Examples

Branded Bags 

Branded materials that you hand out at your event that can offer brand image after the event is over such as tote bags, pens, notepads and more.

Social Wall 

Create a photo opportunity for the attendees to share across their social media - get your key messaging or sponsors across the background. 

Event App

With downloadable content, timetables, and event layouts, the event app is the perfect way to brand your event with useable content for your attendees. 

Event Website 

Get found online organically by having an interactive and exciting website that draws people to attend your event. 

The Future Product Of Event Branding

We have found the perfect way to create several points of event branding that catch the eye of every visitor, the Illuminated Rotating Cube Stack.

A product offering that highlights your products or services in the most creative way possible, the cube stacks are a talking point and an eye-catcher all in one. Produce eye-catching branding by using our bold and unique illuminated rotating cube stacks. 12 tension fabric graphics give you the space to promote your product and events to make your areas pop. With the ability to spin you can have all four sides exposed to viewers at any time, and at any angle. This means people don’t have the chance to miss all of the information you are trying to get in front of them.

Get in touch with our team today and find out how you can brand your event in the most spectacular way.

Get In Touch

How you can create your perfect exhibition stand at a fraction of the cost

Creating a successful exhibition stand can be costly, it is a large investment for businesses so brands need to ensure they are spending the money wisely. Fortunately, we have some easy hacks for brands to accomplish something that wows the attendees that don’t have to break the bank! 

Make it light and bright 

A great way to get the attention of attendees is the use of lighting and bright colours. Well-lit artworks stand out more than simple shapes and prints, so ensure proper lighting is installed and your branding has the important areas bright and eye-catching. 

Using a Lightbox embedded within your exhibition stand or opposed to Pop-Ups is a cost-effective way to produce an area that highlights the product or messaging you are trying to promote at the event, whether it's a product or service. 

Hire Your Framework Apposed To Purchasing

The most efficient way for brands to save money on their exhibition stands is by hiring their stands. Rather than having to purchase a new frame system every time, simply hire the stock for the framework and only have to buy the graphic elements. In comparison, a brand would save around ⅓ of the cost by simply hiring the stock as opposed to purchasing, meaning brands can afford to add more elements to wow their clients such as lightboxes, cube stacks, hanging frames and more. 

Hiring your stock also removes any requirements of yourselves from building or de-rigging the stand, meaning you can relax and focus on the event as opposed to the set-up stress! 

Environmentally Friendly Exhibition Stands

A large benefit for brands who hire their stock is you are picking a greener option. The events industry contributes to a large amount of waste, unfortunately, and as a company that cares about the impact it has, we believe that hiring stock is a great way to reduce the impact on the environment. By using reusable structures and eco-friendly prints, you can turn your once-wasteful event stand into a reusable and recyclable marketing plan! 

To create the perfect exhibition stand for a fraction of the cost, you need to work with a brand that understands the market and can produce your desired outcomes! We have been working with brands for over 10 years in producing perfection, so why not let us create something special for your business?

Speak To Staff Today

We Are Delighted To Be Attending Confex International 2024!

The team at Grafit Display Hire are delighted to be attending and exhibiting at the International Confex Event 2024 on the 28th and the 29th Of February!

The event is the perfect opportunity for us as a business to showcase our exceptional offering to the right brands and create a spectacle with some of our specialist products. Some of the products that we are showcasing are:

Illuminated Rotating Cube Stack: Our bespoke creation offers 4 sides of marketing exposure across 3 to 6 cubes that rotate, illuminate and wow those who pass by. 

Light Box: Light up your branding with freestanding light boxes or integrate them into the body of your structure through archways or walling.

Directional Signage: Point your customers in the right direction with our indoor and outdoor directional signage perfect for events.

Bespoke Exhibition Stand: Create something from your imagination using tension fabric systems and sustainable materials.

What is International Confex? 

International Confex is one of the biggest events of the year, the perfect place for brands, suppliers and customers to find out market insights, discover the latest trends and innovations and create an unforgettable experience. 

The event has been running for over 40 years, constantly evolving with the times and showcasing any and all elements that make events great. 

If you are interested in attending this year’s event, you can register for your tickets here! 

Get In Touch Today

Are you looking for some displays or prints for your upcoming events? Why not come visit our team at the event to discuss your new project and find out how we can help create your vision in a cost-effective and attention-grabbing way? Alternatively, if you currently have a live project you wish to discuss with us feel free to book some time with our team!