Exhibition Stands are one of the best tools in a company's arsenal to create incredible leads and connections for your business. They provide brands with a way to introduce your offerings to a whole new network in a relevant sector, and attract visitors to your stand that can be converted into customers.
It all sounds perfect, right? Unfortunately, brands struggle to take advantage of the opportunities events create for themselves or don’t create the right exhibition stand for the business. This is why we’re here to help businesses understand the best way to overcome these issues with this perfect guide to designing an exhibition stand and the things you should consider, hopefully, it gets your creative juices flowing and with our help, you can create your dream vision!
Set clear goals for your stand and your business
Before you dive into the nitty gritty, it’s best to create a straightforward plan for what your business is trying to achieve at the event. Your exhibition stand should be an extension of your brand guidelines and messaging, ensuring that whether people speak to you or not, your brand recognition is increased through the colours, logos and marketing material you are attempting to create and showcase.
Go into your event with a goal, whether it’s to speak to a few hundred people, collect emails of potential customers or make connections with new suppliers and contractors, have a target for you and your staff to achieve!
Location of your exhibition stand
Make sure you factor in the whereabouts of your stand at the event, if there are other stands blocking specific sides, or if your stand is built with walls within your space, your artwork needs to consider whether or not your messaging can be read from every angle, and if you have obstacles then consider what your key messaging should be and where to place it.
Targeting the right audience
Make sure you are putting your brand in the right situations and scenarios. Your business and staff time is valuable, so ensure that you place yourself at relevant events and in front of the right people, you could have the best exhibition stand in the world, but if you aren’t talking to the right people it could all go to waste!
The type of exhibition stand you create
When thinking about what design your exhibition stand is going to be, you should consider the style of stand space you have, so that you can produce the perfect fit, the most common exhibition stands are:
Pop-Ups: The cheapest of the options, normally fitting into a zeus case
Shell Schemes: A shell scheme tends to be panelling attached to a framework set up by the venue
Tension Fabric Systems: A More premium way to display your brand, using aluminium frames to allow for more creative shapes and sizes
Bespoke Exhibition Stands: Perfect for when your brand has a space-only floor, create something jaw-dropping and fill your space with that wow factor
Your marketing message needs to be short and sweet
You have a short period of time to get the attention of the attendees, which means you should have short, snappy messaging to draw people into your stand; brands who write too much won’t grab the eyes of people and lose the opportunity to speak to potential customers.
Pick the right build and print partner
Have a business that you trust to produce your artwork, build your exhibition stand and remove the stress out of your event planning. Collectively we have over 100 years of experience so confidently see we are experts in creating your vision, so why not get in touch with our award-winning team today and find out how we can transform your space?
Make sure to ask about hiring exhibition stands from our stock solutions, a cost-effective solution to producing your needs for ⅓ of the cost of purchasing.
